Objectives

Increase productivity

A major concern of producers is to reduce field losses and thus increase the number of marketable romaine or head lettuce per unit area. By targeting the most common causes of downgrading (i.e. physiological disorders, telluric and bacterial diseases, lettuce aphids), we address the major issues and choose to correct them by taking the genetic pathway. That's why our lettuce varieties are developed here, under our climate conditions, from seeds that originate from a breeding program of Agriculture and Agri-Food Canada. The results are convincing so far for registered varieties. This bodes well for the future, as according to the 2016 edition of the Profil sectoriel de l'industrie horticole au Québec (Quebec's Horticultural Industry Sector Profile), revenues from the lettuce market are growing by almost 20% (2015/2014).

Promote adaptation

The Earth warms up and directly influences the environmental conditions under which lettuce is grown. Although the latter prefers a cool climate, we are experiencing more and more extreme conditions during the growing season compared to our competitors in California. We therefore have an interest in diversifying the range offered by developing new varieties adapted to these changing growing conditions that can cause tip burn, basal rot, bolting, rib discoloration and double heart development.

Increasingly, we will target our varieties of lettuce depending on production periods that require special features. In this regard, the Foundation documents its trials over many years to demonstrate the strengths of its new varieties.

flood
peak burn

Meet the demands of consumers and markets

In addition to the fresh market, the processing, catering and ready-to-serve market continues to show strong growth. We are looking for romaine lettuce with short, closed leaves towards the center, to form dense and pale hearts, thus meeting the criteria of the buyers who seek to satisfy the demands of consumers. The quality of iceberg and roman lettuce being a fundamental element, innovation remains the only way to maintain and increase our market shares in front of much more powerful competitors.

farmers

OUR LETTUCE

Head lettuce

Head lettuceHOCHELAGA

Head lettuce

Head lettuceESTIVAL

Head lettuce

Head lettuceAAC CHAMPLAIN

Head lettuce

Head lettuceAAC CANICULA

Head lettuce

Head lettuceAAC RICHELIEU

Head lettuce

Head lettuceAAC GLOBAL

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